The problem with Digestives (and no, it's not the unappealing name).

Other brands are available.

Does anything unusual strike you about this packet?

No? Well, let's take a little closer look then, shall we?

These questions are all, of course, rhetorical - YOU HAVE NO CHOICE IN THE MATTER.

Anyway, observe:

No, it's not that the flag now has brown stripes instead of blue
(although that is quite distressing).

See the problem now? McVities have only been proud to be British since 1892! What on earth did their branding say before that - 'Largely indifferent to nationality since 0 B.C.'? How come they're so late to the patriotic party? Were they were too preoccupied with figuring out the chocolate to biscuit ratio that results in maximum yumminess and dunkability that they simply forgot to acknowledge that they appreciated being part of the Empire? How dare they! I used to think they were British enough fare to warrant inclusion in Danny Boyle's opening ceremony, but now I'm not so sure...

On second thoughts, maybe McVities didn't exist until 1892. If that's the case, perhaps they can be forgiven.

FOR NOW!