This blog courtesy of Writer Brendan

You need many things to succeed in show biz. A combination of luck and talent. The desire to perform. Compromising photos of various producers. What also helps is a kickass name.

You've got to have something memorable. For example, 'Norma Jean Mortenson' is certainly that, but for all the wrong reasons. It's only when Ms Mortenson became Marilyn Monroe that people really started paying attention. It's a great name for a star - 'Marilyn' sounds like someone glamorous. 'Norma' sounds like she should be taking trash out to the bins round the back of a diner.

Anyway, this is all a roundabout way of getting round to talking about someone who obviously hadn't thought about what title would look good on posters or draw in a crowd. This person really hasn't a clue when it comes to advertising themselves because the moniker they'd chosen for themselves was...

Magic Dave.

Ooh, sounds exciting, doesn't he? I bet the punters are really going to flock to see him in Vegas.

Seriously, Magic Dave? That's the least exciting bit of branding since Jif became Cif. You can't simply stick a word related to your act to your name. Do I go around calling myself Laughs Brendan? No, because that would be idiotic. Also, it reads like an out of order stage direction. Magic Dave is not a good name. You can't call yourself 'Magic', you have to earn that description.

Also, 'Dave'. Dave, like Norma, isn't exactly a name you expect to see up in lights. On the chalk board to next play snooker perhaps, but not one you'd see above the theatre doors. Believe me, David Copperfield would not sell as many tickets if he was billed as 'Dave'. Dave is not a magician, it's a TV channel of blokey shows. If you're going to stick to being known as Dave, your repartee better be pretty funny. If it's not, I certainly won't be Laughs Brendan.